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The Golden Era - In The Making
Every year just before the month of Ramadan we release the most anticipated collection of the year - The Ramadan Collection. For Aab, it’s the most important collection of the year. Not only, because...
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Understanding Fabrics and Accessories - How to Improve you Hijab Regimen
For many Muslim women, wearing the hijab has become a part of our daily routine and often we may find that we’re wearing our hijabs more than we’re not. It’s important that something so integral to our...
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The Mamluk Collection
Who are the Mamluks? The Mamluks were skilled artisans, who created ornate items such as glazed bowls, plates, armour, and weapons with Arabic calligraphy and intricate designs that were often inspired...
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Full Coverage Hijab Styling Guide
Over the Chest Ensure your bandana is securely in place Drape the hijab across your head and divide the length on each side with a ratio of 80:20 - make sure your bandana is showing at the front to...
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The Aab Live Well Project
Aab. A noun deriving from the Persian language that translates to one of the four basic elements of the universe - water. It’s this very definition that inspired the beginning of Aab's ‘Live Well’...
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The Behzad Collection
Who is Behzad? Kamal Ud-Din Behzad was one of the most famous Persian miniaturist painters during the 15th/16th centuries. His art and reputation as a painter was very prominent. Behzad's art featured...
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The Calligraphy Collection
What is Calligraphy? Calligraphy is the art and beauty of handwriting. Arabic Calligraphy scripts are composed with a series of cursive lines and geometric constructions. Other scripts may use...
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The Illuminators
Illuminate. A verb meaning to add light and shimmer or to decorate by hand with gold, silver and coloured designs. In Arabic,Turkish and Persian the term presents itself the same in all three...
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The Golden Era - Print Hijabs
If you thought The Golden Era ended at our limited edition embroidery range, you are wrong… Now discover our latest range of over 20 printed hijabs based on the same themes and inspirations behind our...
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Occasionwear Hijab Styling Guide
Ruffle Style for Occasions Drape the hijab across your head and divide the length on each side with a ratio of 80:20 Frame the hijab around your face Secure the hijab under your chin using a magnet...
View ArticleThe Ultimate Guide to Packing for Your Next Vacation - The Modest Edition
With the exciting prospect of a well-needed vacation, comes the tedious task of packing. It causes more stress than is needed and most of us don’t usually enjoy it. So we’ve prepared a handy guide with...
View Article6 Useful Tips & Advice for Muslim Women Preparing for Hajj & Umrah
Educate Yourself on How to Performing Hajj & UmrahIf this is your first trip for Hajj or Umrah, educating yourself on the rituals and steps you must complete for your Hajj or Umrah to be valid is...
View ArticleEverything You Need To Know About the Aab Summer Sale
Tell us more about the Summer Sale... 1. Our Summer Sale will commence at 10:00AM BST on Thursday 28th July for everyone in the UK and the rest of the world. 2. All Loyalty members will be able to...
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3 Trends To Follow This Season
It’s finally a new season and that means it’s time for a wardrobe update. Now is the time to give your wardrobe a chic refresh with our newly launched pre-fall collection. We’ve gathered the 3 trends...
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How To Style Maxi Dresses In Winter
Maxi dresses are the summer dream but does this mean we don’t reach for them at all during the winter months? We’ve put together an effortless style guide showing you how to stretch your wardrobe this...
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Cold Weather Dressing
When it comes to winter, layering is key. Our Quilted Detail Abaya ticks all the boxes for a stylish understated statement piece. The subtle quilting detail on the pockets and cuffs of this...
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World Hijab Day with Aab
World Hijab Day was founded by Nazma Khan in 2013 and has since been celebrated on 1st February of each year in over 140 countries worldwide. The annual event is an initiative to encourage women of...
View ArticleAab at Saverah Women in Business Awards
Aab was delighted to attend the Saverah Women in Business Awards on Saturday 11th February 2023. Our co-founder and creative director, Nazmin Alim, was honoured to present the award for Fashion...
View ArticleShop Online with Aab to Help Earthquake Victims
Our hearts and prayers are still with the people of Türkiye and Syria who are affected by the devastating earthquakes on 6th and 21st February 2023. The connection and partnership we have with the...
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