Clik here to view.
The Mamluk Collection
Who are the Mamluks? The Mamluks were skilled artisans, who created ornate items such as glazed bowls, plates, armour, and weapons with Arabic calligraphy and intricate designs that were often inspired...
View ArticleClik here to view.
Full Coverage Hijab Styling Guide
Over the Chest Ensure your bandana is securely in place Drape the hijab across your head and divide the length on each side with a ratio of 80:20 - make sure your bandana is showing at the front to...
View ArticleClik here to view.
The Aab Live Well Project
Aab. A noun deriving from the Persian language that translates to one of the four basic elements of the universe - water. It’s this very definition that inspired the beginning of Aab's ‘Live Well’...
View ArticleClik here to view.
The Behzad Collection
Who is Behzad? Kamal Ud-Din Behzad was one of the most famous Persian miniaturist painters during the 15th/16th centuries. His art and reputation as a painter was very prominent. Behzad's art featured...
View ArticleClik here to view.
The Calligraphy Collection
What is Calligraphy? Calligraphy is the art and beauty of handwriting. Arabic Calligraphy scripts are composed with a series of cursive lines and geometric constructions. Other scripts may use...
View ArticleClik here to view.
The Illuminators
Illuminate. A verb meaning to add light and shimmer or to decorate by hand with gold, silver and coloured designs. In Arabic,Turkish and Persian the term presents itself the same in all three...
View ArticleClik here to view.
The Golden Era - Print Hijabs
If you thought The Golden Era ended at our limited edition embroidery range, you are wrong… Now discover our latest range of over 20 printed hijabs based on the same themes and inspirations behind our...
View ArticleClik here to view.
Occasionwear Hijab Styling Guide
Ruffle Style for Occasions Drape the hijab across your head and divide the length on each side with a ratio of 80:20 Frame the hijab around your face Secure the hijab under your chin using a magnet...
View ArticleThe Ultimate Guide to Packing for Your Next Vacation - The Modest Edition
With the exciting prospect of a well-needed vacation, comes the tedious task of packing. It causes more stress than is needed and most of us don’t usually enjoy it. So we’ve prepared a handy guide with...
View Article6 Useful Tips & Advice for Muslim Women Preparing for Hajj & Umrah
Educate Yourself on How to Performing Hajj & UmrahIf this is your first trip for Hajj or Umrah, educating yourself on the rituals and steps you must complete for your Hajj or Umrah to be valid is...
View ArticleEverything You Need To Know About the Aab Summer Sale
Tell us more about the Summer Sale... 1. Our Summer Sale will commence at 10:00AM BST on Thursday 28th July for everyone in the UK and the rest of the world. 2. All Loyalty members will be able to...
View ArticleClik here to view.
3 Trends To Follow This Season
It’s finally a new season and that means it’s time for a wardrobe update. Now is the time to give your wardrobe a chic refresh with our newly launched pre-fall collection. We’ve gathered the 3 trends...
View ArticleClik here to view.
How To Style Maxi Dresses In Winter
Maxi dresses are the summer dream but does this mean we don’t reach for them at all during the winter months? We’ve put together an effortless style guide showing you how to stretch your wardrobe this...
View ArticleClik here to view.
Cold Weather Dressing
When it comes to winter, layering is key. Our Quilted Detail Abaya ticks all the boxes for a stylish understated statement piece. The subtle quilting detail on the pockets and cuffs of this...
View ArticleClik here to view.
World Hijab Day with Aab
World Hijab Day was founded by Nazma Khan in 2013 and has since been celebrated on 1st February of each year in over 140 countries worldwide. The annual event is an initiative to encourage women of...
View ArticleAab at Saverah Women in Business Awards
Aab was delighted to attend the Saverah Women in Business Awards on Saturday 11th February 2023. Our co-founder and creative director, Nazmin Alim, was honoured to present the award for Fashion...
View ArticleShop Online with Aab to Help Earthquake Victims
Our hearts and prayers are still with the people of Türkiye and Syria who are affected by the devastating earthquakes on 6th and 21st February 2023. The connection and partnership we have with the...
View ArticleEnter Our Prize Draw & WIN FREE CLOTHES FOR A WHOLE YEAR
During the last 10 days of Ramadan we have decided to gift one lucky winner FREE clothes from Aab for a WHOLE YEAR. All you have to do is spend over £50 in these last 10 days to be entered into the...
View ArticleAab Ambassador
Create content featuring Aab and earn store credits, free PR gifts and early access to new collections!More
View ArticleClik here to view.
Refer a Friend - Updated!
Calling Aab VIP Club members - Gift a friend £10 to spend on Aab! It's simple: refer a friend to Aab and both you and your friend will receive 250 loyalty points (worth £10) to spend on Aab online....
View ArticleAab Pop-Up Shop October 2023
Come and visit us in-person at the Aab Pop-Up Shop! We will be holding a pop-up sale between Friday to Sunday 13-15 October 2023 at Host of Leyton, East London. No tickets are required to attend the...
View ArticleClik here to view.
Cold Weather Styling - Skirts and Trousers
It's the season of layering and you're getting ready to organise your winter wardrobe. Here's our little reminder not to forget your Maxi Skirts and Flared Trousers. Twill Maxi Skirt - designed with...
View ArticleClik here to view.
Aab for Palestine
In the past three weeks we have mourned the unjust displacement of 1.1 million Gazan civilians and the loss of more than 7000 Palestinians lives - of which nearly half were children. No human should be...
View ArticleClik here to view.
The Modest Autumn/Winter Collection 2023
The second arrivals of our Autumn/Winter 2023 Collection have landed in earthy autumnal hues and deep wintery palettes of plum and navy. Elevate your modest wear wardrobe with our top picks. Maxi...
View ArticleGet Ready for the Aab Black Friday Sale!
Tell us more about the Aab Black Friday Sale... 1. Our Black Friday Sale will commence on 16th November 2023 for everyone in the UK and the rest of the world. 2. Sign-up to our newsletter and follow...
View ArticleClik here to view.
The Season of Coats & Cover Ups
As the temperatures begin to drop, now is the time to update your choice of Coats & Cover Ups. Discover the latest Aab winter additions featuring cozy fleeces, hoodies, jumper dresses, and teddy...
View ArticleClik here to view.
On World Hijab Day
World Hijab Day In a world that is beautifully diverse, celebrating cultural and religious differences is essential for fostering understanding and unity. One such occasion that encourages this is...
View ArticleClik here to view.
Ramadan Through The Years with Aab
Aab's Ramadan Collection Through The Years As we prepare to embark on a new journey, let's take a moment to rewind and bask in the timeless elegance that Aab has brought to the world of modest...
View ArticleClik here to view.
Ramadan in Bloom: Aab at Kew Gardens
Ramadan in Bloom at Kew Gardens We chose to present this year's Ramadan Collection at the historical Kew Gardens for its stewardship and extensive collection of plants. Kew Gardens is a botanical...
View Article